Papers:

[1]Cheng Lijuan, Wang Jing. Adaptive Decision Behavior in Production Customization[J]. Soft Science, 2017, 1(3): 107-110. (CSSCI Journal, in Chinese)
[2]Cheng Lijuan. The Effect of Default Option on Customer Decision Behavior in Product Customization[J]. Journal of Capital University of Economics and Business, 2016, 18(6): 95-102. (Journal, in Chinese)
[3]Cheng Lijuan, Wang Jing. The Relationships among Perceived Quality, Customer Satisfaction and Customer Retention: an Empirical Research on Haidilao Restaurant[J]. Industrial Engineering Journal, 2013, 16(5):125-132. (Journal, in Chinese)
[4]Wang Jing, Cheng Lijuan, Song Qingmei. Research on Customization Satisfaction Based on Customer Participation[J]. Chinese Journal of Management, 2008, 5(3): 391-395. (CSSCI Journal, in Chinese)
[5]Wang Jing, Cheng Lijuan, Han Weiwei. Research on Enterprise Capacity Decision Behaviors for Customized Production. Proceedings of the 8th International Conference on Service Systems and Service Management, June, 2011, Tianjin. (EI)

Presided project:

[1]Beijing Natural Science Foundation (9174031): The Research of Adaptive Decision Behavior and Psychology Mechanism based on Online Customization.