Papers:
[1] Zhao Bing, Tu Rungting and Fu Guoqun, “How Service Recoveries Affect Customers’ Switching Intentions”, Journal of Marketing Science, Vol. 1, No.2 November 2005, 1-11.
[2] Zhao Bing, Tu Rungting and Fu Guoqun, “The Effect of Consumer Trust in Service Failure Conditions”, China Soft Science, 2007(2), 118-126.

Monograph：
1.Zhao Bing (2011) A Study on Customer Trust and Choice of Service Industry in Beijing. Beijing, Economy and Management Publishing House