Academic papers
[1] Ziwei Wang, Ping Tu, Loneliness Makes People Pretty - Enhancing Effect of Social Exclusion on Beauty Spending, Journal of Marketing Science， 2015，11（3）：18-28.
[2] Ziwei Wang，Ping Tu，Money or Attention? Sex Difference in Reacting to Social Exclusion，Social Behavior and Personality，2015，43（5）：845-854.
[3] Ziwei Wang，Ping Tu，Interaction Effect of Social Exclusion and Gender on Self-focus, Acta Psychologica Sinica，2014，46（11）：1782-1792.
[4] Ziwei Wang，Ping Tu，Roy F. Baumeister，I Know It's Not Your Fault! Effect of Social Exclusion on Attribution of Brand Crisis，2015 Asian-Pacific Conference for Association for Consumer Research，2015.6.
[5] Ziwei Wang，Ping Tu，Social Exclusion Facilitates Perspective Taking，2015 Society for Consumer Psychology (SCP) Winter Conference，2015.2.

Projects
Understanding customer reactions to brand exclusion: A self-protection motivation mechanism,project supported by the National Natural Science Foundation for Young Scholars of China，2017.1-2019.12，hosting.