Papers:

[1]Keh, Hean Tat, Wenbo Ji, Xia Wang, Joseph Sy-Changco, and Ramendra Singh (2015), “Online Movie Ratings: A Cross-Cultural, Emerging Asian Markets Perspective,” International Marketing Review, 32 (3/4), 366-388.

[2]Wang, Xia, Luping Sun, and Hean Tat Keh (2013), “Consumer Responses to Variety in Product Bundles: The Moderating Role of Evaluation Mode,” International Journal of Research in Marketing, vol. 30, issue 4, pp. 335-342.

[3]Wang, Xia, Luping Sun, and Hean Tat Keh (2013), “Consumer Responses to Variety in Product Bundles: The Moderating Role of Evaluation Mode,” International Journal of Research in Marketing, vol. 30, issue 4, pp. 335-342."