Papers:

[1]Li Yan,Li Dongjin,Ma Minglong. 2016. Research on Situation Suitability of Purchase Restrictions of Promotion: A Comparative Analysis of Time-limited and Quantity-limited Promotions. Journal of Marketing Science, 12(2): 58-74.

[2]Li Yan,Li Dongjin,Wang Chenglu.2015.Positive Scarcity Effect of Product Phantom under Hunger Marketing.China Management Studies.10(3): 162-188.

[3]Li Yan,Li Dongjin,Piao Shihuan. 2013. Effect of Out-of-Stock Information on Choice Deferral of Similar Alternative —— Based on Regret Theory. Journal of Marketing Science,9(4): 44-60.

[4]Li Yan,Li Dongjin. 2013. The Influence of Idiom Modifications in Advertising on Consumers’Attitude towards Advertising and
Perception of Firm. Management Review, 13(8):133-142.

[5]Li Dongjin，Li Yan,Wu Bo.2013. Influence of Causes of Out-of-Stock and Brand Concepts on Product Perception and Purchase.Journal of Management Science, 26(5):63-72.

Research Project:

National Natural Science Foundation of China ""Research on Generation Mechanism of Consumers’ Word-of-Mouth in Social Network from the Perspective of Scarcity Marketing"",2017.01-2019.12"