Full-time faculty

Your current position: Home» Faculty» Full-time faculty» Department of Marketing» WANG Zhenjiang

WANG Zhenjiang

WANG Zhenjiang

Associate Professor

E-mail: shgxwzhj@cueb.edu.cn

Main research results
Major social part-time job:

[1]Member of the China market society
[2]China management modernization research institute enterprise decision simulation professional committee expert committee
[3]Zhongguancun science park fengtai park management think tank expert consultant
[4]Beijing huida business management consulting co., LTD. Legal representative
Executive director, senior consultant

Recent publications:

[1]Study on simulation of enterprise operation simulation, 2015-11, journal of capital economics and trade university
[2]Cultural industry construction based on national governance system, 2015-10, business economics research
[3]Analysis of the promotion of industry structure optimization and upgrading in service industry, 2014-10, business times
[4]The outstanding problems and countermeasures of product life cycle theory in marketing practice application
[5]Building a modern wholesale market, 2000-11, the special report on China's national conditions

Editorial work:
[1]"Human resources management basics" 2010-08, capital economics and trade university press
[2]"Marketing training (revision 2)" 2010-08, capital economics and trade university press
[3]"A comprehensive guide to marketing" 2008-09, economic management press (translated)
[4]The interpretation of marketing and marketing, VCD, 2004-08, wuhan police image publishing house

Government research report:

[1]"Tianjin hexi west business planning" tianjin river west development and reform commission entrusted project
[2]Design of the function planning of xizhimen traffic hub in xicheng district, Beijing
[3]Planning and design of xishan commercial street in xicheng district, Beijing
[4]A feasibility study on the stock market of Beijing municipal development and reform commission

Horizontal project of enterprises and institutions:

[1]Research on the development strategy of fufeng group, fengtai park, zhongguancun science and technology park
[2]"Planning case of small commodities market in tengzhou city, shandong province"
[3]"Planning scheme of shopping square in huludao, liaoning province"
[4]"Planning and design of international home city management in huludao city, liaoning province"
[5]"Beijing jinchaoyang commercial center market positioning research report"
[6]Research and design of integrated management system software for large and medium-sized wholesale markets
[7]Industrial and commercial enterprise planning and training projects:
[8]Beijing department store management planning design and training
[9]Beijing set shopping center management planning design and training
[10]Beijing beichen shopping center management planning design and training
[11]Design and training of management planning of Beijing cuiwei building
[12]Marketing research and management planning of shopping center of Beijing carrefour
[13]Beijing liyuan (shiseido) cosmetics company market analysis and management planning report
[14]Hosting and participating in the internal training and related lectures of enterprises and institutions:
[15]Beijing sanyuan food co., LTD. Enterprise executive internal training
[16]Beijing xinghai piano group co., LTD
[17]Beijing wende water city (hongfu group) enterprise internal training and on-the-job graduate students of the same academic force running education
[18]Beijing municipal bureau of industry and commerce, the senior cadre of senior cadres in the office of a senior cadre in the work of the same academic force, education
[19[Zhejiang lishui industrial and commercial bureau management cadre training
[20]Entrepreneur training in huaxi village, jiangyin city, jiangsu province
[21]Zhejiang huzhou anji county management cadre training
[22]Shandong jinan enterprise executive training (shandong university)