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QIU Qi

QIU Qi

Lecturer

E-mail: qiuqi@cueb.edu.cn

Main research results
Papers:

[1]Qi Qiu. Yonggui Wang. Literature Review on Symbolic Value and Core Concepts Differentiation. Chinese Journal of Management[J], 2013 (6)
[2]Qi Qiu, Qiuying Zheng, Tang Yao. The Effect Mechanism of Customer-to-Customer Interaction on Psychological Symbolic Value of Service Brands, Advances in Psychological Science[J], 2015(6)
[3]Qi Qiu, Yonggui Wang, James Richard, Xiaoyan Wang. The Impact of Country of Brand Image on Symbolic Value of Luxury Brands. Asian Journal of Business Research[J], 2017(7).



Monograph:

[1]Qiu Qi. Research on Symbolic Value of International Brands[M]. Beijing: Economic Science Press. February 2016

Presided project:

[1]Chinese National Natural Science Foundation, The Effect Mechanism of Customer-to-Customer Interaction on Symbolic Value of Service Brands(71402106), January 2015-December 2017.
[2]Social Science Foundation of Beijing Municipal Commission of Education,Service Innovation Model of Beijing Retailing Based on Mobile Internet(SM201510038010), January 2015-December 2017.