Fast Facts

About the BSc E-Commerce Program

    The aim of this BSc program is to enable students to become knowledgeable about E-business in industrial and commercial organizations and to be able to assess what operational management is appropriate in a given circumstance. The aims of the program are to help students gain a systematic understanding of E-commerce research, enabling them to apply E-commerce concepts and theories to real-life business scenarios. Further, this program gives students with some of the knowledge and skills to analyze how digital technological (particularly the Internet) transform traditional businesses and enable new business models.

Program Structure

    In the first three years, a range of foundation courses provide students with an understanding of the role of the core business and marketing disciplines: economics, finance, operations and information management, human resource management, marketing as well as E-commerce management, and a third year core course provides a viewpoint on the contemporary E-business model trends. Alongside these courses, disciplinary courses provide training in economics and organizational behaviour, and in both quantitative and qualitative research methods, so that students leave the program with a good understanding of the basis of E-business sustainability and development. The Department also offers options in subjects in terms of decision science, economics, employment relations, finance, information systems, leadership, management science, marketing, organizational behaviour and strategy. Students will also have the opportunity to take courses in other related departments within the College.